Friday, August 6, 2010

Kanye West "Power" Video Premiere

Check out the video premiere of Kanye's "Power", directed by Marco Brambilla, who is best known for his photo-montage style, which is prominently featured in his video installation, "Civilization". True to his form, "Power" is more of a moving painting than it is a music video. With references to the Sistine Chapel and Kanye as the central figure, it's definitely provocative, and definitely Kanye's style.

Thoughts?

Frankly, it freaks me out because it has such eerie imagery, and combined with how slow everything is moving, it's altogether a trippy experience. Even more unsettling are the blatant references to the Illuminati in the video, undoubtedly intentional considering it's not a secret that Kanye has a fascination with the Illuminati. However, I will say this, it's definitely original and it's nothing I've ever seen before in a music video. What really ruined it for me was the tacky 'Power' flashing on the screen on the end. What was up with that? That's like some tacky PowerPoint presentation stuff right there. We all know Kanye is a perfectionist, so we can't chalk it up to poor editing at the end.

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