I really didn't see this one coming--Target has partnered with William Rast to create a diffusion line which will launch in stores and online on December 19, 2010. William Rast is designed by Justin Timberlake and best friend, Trace Ayala. The line is most widely known for its denim, but it carries mens and womenswear with a Southern influence. Their jeans normally retail for $189-$200+, with leather jackets in the $400+ range, and shirts in the $150 range. Since this is the first time Target has teamed up with a premium denim brand, there must be some kind of jean collection in the works, in addition to some jackets, tees, and dresses, I'm sure. It'll be interesting to see what their signature logo will look like on jeans with a Target pricepoint.
With Mulberry already in the works, and now William Rast, things are starting to look up in terms of Target collabs. The last Jean Paul Gaultier collaboration was a disaster, and Zac Posen was sadly underwhelming. Hopefully Mulberry and WR really bring it.
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