Sunday, July 11, 2010

More Bad News for NBC: Leno's Ratings Lower than Conan's Last Year



Yikes. Looks like NBC is in more hot water. Not only are two of their biggest stars leaving the network, but Jay Leno's Tonight Show is suffering huge losses.

After a highly publicized battle of The Tonight Show hosts between Conan O'Brien and Jay Leno, it looks like NBC should be biting its tongue for giving back The Tonight Show to Jay Leno, and claiming that he could produce higher ratings. Not only are Leno's current ratings lower than Conan's ratings while he was hosting the talk show, but they're lower than his own ratings from the previous year. Not only that, but Leno's show costs $10-$15 million more than Conan's did. Looks like Jay just couldn't recover after the backlash he received for taking back The Tonight Show. Now that's just gotta hurt, NBC.

So what does this all mean for the imminent future for Jay Leno and The Tonight Show? It would look incredibly foolish to replace Leno after that whole Leno/Conan debacle only a few months back, but what can NBC do now that The Tonight Show is only raking in 4 million viewers a night? Who knows, but it'll be interesting to see how this whole thing unfolds, especially since Comcast is on the brink of taking over NBC in a multi-billion dollar deal, and I can't imagine they're very happy with the chin's ratings.

Stay tuned for plenty of backpedaling and a Tonight Show campaign push, with plenty of big star appearances, I bet.

Read more on this at the NY Post website.

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